Croydon 2026 - Interactive Ward Map & Video Script

Political Control

Labour Hold

Conservative Hold

Swing Ward (Target)

Key Location

Waddon

Swing WardLab +2.1%

Key Issues: Housing repairs, youth safety, fly-tipping

Fairfield

Swing WardCon +1.8%

Key Issues: Town centre, crime, homelessness

Broad Green

Swing WardLab +3.2%

Key Issues: Anti-social behaviour, parking, litter

Thornton Heath

Labour SafeLab +18.4%

Key Issues: Cost of living, youth services, transport

Selhurst

Labour SafeLab +15.2%

Key Issues: Housing, schools, community centres

Sanderstead

Conservative SafeCon +22.1%

Key Issues: Green belt, traffic, local services

Campaign Video Script

Rowenna Davis for Croydon Mayor

People first

50-second campaign video - 5 pledges for Croydon

0:00 - 0:02

Opening

Rowenna: "Croydon! If I become your Mayor, I've got five pledges for you."

Visual: Rowenna stands on a busy street with the iconic Saffron Square building in the background.

DRONE OVERLAY TC: 0:00

Wide aerial shot of Saffron Square towers, slow push-in. Lower third: "ROWENNA DAVIS - Labour Candidate for Mayor"

0:03 - 0:08

Pledge 1: Town Centre Revitalisation

Rowenna: "Number one: we're going to get our town centre back by evicting corporate squatters to make way for real developers."

Visual: Shots of derelict commercial buildings and the boarded-up "The Glamorgan" pub.

DRONE OVERLAY TC: 0:03 - 0:08

Shot 1: Drone orbit around The Glamorgan pub (boarded up) - overlay red "CORPORATE SQUATTER" stamp

Shot 2: Top-down of empty Whitgift site - animated text: "EVICT > DEVELOP > REVIVE"

GFX: Split screen before/after - derelict vs. artist render of new development

0:09 - 0:16

Pledge 2: Public Safety

Rowenna: "Number two: we are going to cut crime by keeping police officers in Croydon. And we're going to give drug and alcohol addicts the support they genuinely need."

Visual: Rowenna walking near the tram lines with shoppers passing by.

DRONE OVERLAY TC: 0:09 - 0:16

Shot 1: Drone follows tramline from East Croydon to town centre - overlay police badge icons pulsing at key locations

Shot 2: Aerial of high street with animated "shield" protection graphic

GFX: Stats pop-up: "MORE POLICE. REAL SUPPORT. SAFER STREETS."

0:17 - 0:25

Pledge 3: Cleanliness & Fly-Tipping

Rowenna: "Number three: we're going to clean up Croydon. More fines and CCTV for fly-tipping offenders and big skip days to help people do the right thing."

Visual: Footage of trash-filled alleyways and illegal dumping sites.

DRONE OVERLAY TC: 0:17 - 0:25

Shot 1: Drone reveals fly-tipping hotspot - animated CCTV camera icon with scanning beam

Shot 2: Before/after wipe transition - dirty alley transforms to clean street

GFX: "BIG SKIP DAYS" calendar icon + fine amount counter animation

0:26 - 0:38

Pledge 4: Community Spirit & Environment

Rowenna: "Number four: I want to see a beautiful Croydon. We're going to introduce 'The Croydon Way,' linking our fantastic parks and stations and shops. We're going to put solar panels on our buildings, and we are going to make sure that we have a Croydon Cross Country Run."

Visual: Fast-paced shots of Surrey Street Market, the Whitgift Centre, and local storefronts.

DRONE OVERLAY TC: 0:26 - 0:38

Shot 1: Aerial map of Croydon with glowing golden path connecting: Lloyd Park > East Croydon > Surrey Street > South Croydon

Shot 2: Top-down of council buildings - animated solar panels appearing on rooftops with sun rays

Shot 3: Drone following runners through park - "CROYDON CROSS COUNTRY" banner overlay

GFX: Animated route line with icons: tree, train, shopping bag - "THE CROYDON WAY"

0:39 - 0:50

Pledge 5: Cost of Living

Rowenna: "And number five: we want to tackle the cost of living crisis. No more 33% council tax rises. And instead, we're going to pilot a new grocery store offering affordable food to our families."

Visual: Vibrant close-ups of fresh produce at a local market.

DRONE OVERLAY TC: 0:39 - 0:50

Shot 1: Aerial of Surrey Street Market - price tags animating downward with green checkmarks

Shot 2: Council tax bill graphic - red "33%" crossed out, replaced with "FREEZE"

GFX: "AFFORDABLE GROCERY STORE" building icon with families walking in

0:51 - End

Call to Action

Rowenna: "But I can't do it without you. So vote for me, Rowenna Davis, on May 7th."

Visual: Rowenna smiles at the camera with a high-rise residential building behind her. Screen fades to a red campaign card: ROWENNA DAVIS - People first.

DRONE OVERLAY TC: 0:51 - END

Shot 1: Dramatic pull-back from Rowenna to reveal full Croydon skyline

Shot 2: Fade to red - Labour rose blooms center screen

GFX: "ROWENNA DAVIS" + "People first" handwritten + "VOTE MAY 7TH" + gov.uk/register-to-vote

Campaign Keywords

People First Town Centre Cut Crime Police Officers Clean Up Fly-tipping CCTV The Croydon Way Solar Panels Cost of Living Council Tax Affordable Food Developers Pledges

Suggested Drone Shot Graphic Overlays

PLEDGE 1
Town Centre
Revitalisation

Corporate Squatters Overlay

Red highlight on derelict buildings with "EVICT" stamp animation

PLEDGE 2
Public Safety

Police Presence Map

Animated police icons appearing across borough map

PLEDGE 3
Clean Croydon

Before/After Split

Sliding comparison of dirty vs clean streets

PLEDGE 4
The Croydon Way

Route Animation

Glowing path connecting parks, stations, and shops

PLEDGE 5
Cost of Living

Price Comparison

Animated grocery prices dropping with checkmarks

VOTE
Rowenna Davis
People first

End Card

Campaign logo with May 7th date and Labour rose

Key Campaign Locations

Strategic filming and canvassing locations across Croydon Borough

🏢

Croydon Town Centre

The main commercial hub - heart of regeneration messaging

Address: High Street, Croydon CR0 1NA

Issues: Empty shops, corporate squatters, regeneration

🍺

The Glamorgan Pub

Iconic derelict site - symbol of corporate neglect

Address: Cherry Orchard Road, Croydon CR0 6BA

Issues: Abandoned buildings, developer inaction

🥕

Surrey Street Market

Historic market - affordable food & community spirit

Address: Surrey Street, Croydon CR0 1RG

Issues: Cost of living, local business support

🛍️

Whitgift Centre

Central shopping landmark - regeneration debate

Address: Wellesley Road, Croydon CR0 1LP

Issues: Westfield delays, town centre future

🌳

Lloyd Park

"The Croydon Way" starting point - green spaces

Address: Coombe Road, Croydon CR0 5RB

Issues: Parks connectivity, cross-country run

🚋

East Croydon Station

Major transport hub - commuter messaging

Address: East Croydon Station, CR0 1LF

Issues: Transport links, Tramlink, safety

🏠

Saffron Square

Modern high-rise - housing & regeneration symbol

Address: Saffron Square, Wellesley Road, CR0 2GE

Issues: Housing density, affordable homes

🏛️

Croydon Town Hall

Seat of power - accountability & governance

Address: Katharine Street, Croydon CR0 1NX

Issues: Council transparency, bankruptcy legacy

🗑️

Fly-Tipping Hotspots

Various locations - cleanliness pledge visuals

Areas: Thornton Heath, Broad Green, New Addington

Issues: Fly-tipping, CCTV, fines, skip days

Croydon 2026 Interactive Campaign Map

Ward Intelligence